Dollar General
INDUSTRY: RETAIL | B2C
THE WORK: SOCIAL MEDIA COPY, SEASONAL CAMPAIGNS, PRIVATE LABEL BRAND DEVELOPMENT, NEW PRODUCT NAMING
Dollar General is one of the top Fortune 500 retailers in the U.S. specializing in discounted goods. A household name for many Americans, Dollar General needed to up their social media marketing game with engaging online content.
With a team of designers, we created strategic marketing campaigns and social media content for all of DG’s social accounts, as well as develop new brand identities for their multiple private label ventures.
Xyzal
INDUSTRY: OTC MEDICATION | B2C
THE WORK: WEBSITE COPY, BRAND MESSAGING, DIGITAL CAMPAIGNS, OLV, SOCIAL ADS
Xyzal is an up-and-coming allergy brand formulated by Sanofi, a global leader in consumer healthcare. They came to my agency with an interesting ask: how can Xyzal brand themselves as the unique allergy medication they are?
Unlike most other allergy brands, Xyzal is designed to be taken at night before bed. Tapping into this USP, we came up with just the right brand story for the job! Meet Nigel: the face of Xyzal. With him, we were able to give the client exactly what they were hoping to find—something that was never seen before in the oversaturated allergy brand space. I’ve written search engine optimized website copy and helped concept and create digital marketing campaigns for this effective nighttime allergy solution.
30A Cottages & Concierge
INDUSTRY: LUXURY LODGING | B2C
THE WORK: CONTENT STRATEGY, BLOG ARTICLES, SEO
In the ranks for the best domestic spring break destination for families and young people alike, 30A Cottages & Concierge offers luxurious vacation homes for those who prefer the finer things in life.
Located in the sunshine state of Florida, 30A Cottages & Concierge was looking for a way to stand out amongst a sea of competitors (no pun intended). Using a content marketing strategy doused in SEO tactics, I developed a series of click-worthy articles for the site’s growing travel blog.
Koketa Beauty
INDUSTRY: LUXURY MINX LASH BAR | B2C
THE WORK: BRAND MESSAGING, WEBSITE COPY, PRODUCT NAMING & SEO DESCRIPTIONS
Yvonne formed Koketa Beauty after witnessing firsthand the serious lack of diversity within the world of beauty brands. Majority are shallow, colorless, and based on unachievable beauty standards.
She dreamed of an inclusive community that stood for something more than what meets the eye. So, Yvonne did what any passionate entrepreneur would do and took matters into her own hands.
After the audience and competitor research and strategy phase, I created Yvonne’s brand messaging, website copy, and product copy.
Koketa Beauty. Love your reflection.
Sears Hometown Store
INDUSTRY: APPLIANCES & HARDWARE | B2C
THE WORK: BRAND MESSAGING, COPY, QUARTERLY NATIONAL CAMPAIGNS, CONTENT STRATEGY, SOCIAL MEDIA MGMT, EMAILS, LONG-FORM SEO ARTICLES, DIGITAL ADS, RADIO SCRIPTS
As the agency of record, my team and I collaborate with the lovely folks at Sears Hometown Store on a day-to-day basis, for all their branding and advertising needs across every channel.
Responsible for the copy, brand strategy, and content that lives on the Sears Hometown Store Facebook page, knowledge center, emails, website, and more—we create messaging that resonates with target demographics. Providing Americans with the top brands in home appliances, this brand’s promise is rooted in dependability, neighborly service, and the best comforts of home sweet home.
Klein & Co.
INDUSTRY: TERRAZZO SUPPLIER | B2B
THE WORK: SOCIAL MEDIA COPY, SEO BLOG CONTENT, BRAND PHOTOGRAPHY
During my time at a boutique branding studio in West Midtown, I stumbled upon the underrated world of terrazzo. Klein & Co. is one of the nation’s largest suppliers of terrazzo restoration materials, aggregates, epoxies, and other flooring accessories.
Most of their business comes from commercial buyers like airports, restaurants, museums, offices, and a growing secondary market of modern home designers.
The client was interested in refreshing their reputation and needed some dazzling new content to show off their rebrand! The content strategy we crafted was a hit, establishing Klein & Co. as a high-end supplier with impeccable taste.
We Rise Therapy & Wellness
INDUSTRY: Health & WELLNESS | Service provider
THE WORK: FULL CONTENT AUDIT, BRAND MESSAGING, CONTENT STRATEGY, WEBSITE COPY, MONTHLY SOCIAL MEDIA CONTENT, COMMUNITY MGMT, BLOG ARTICLES
When Neha Darji approached me to help market her private practice, I was honored to be a part of such an important cause, one that hit so close to home.
Seeking therapy is often stigmatized in marginalized communities, so Neha’s mission aims to fill that gap by providing customized counseling services to BIPOC girls and women.
Within a few short months of our partnership, Neha went from a two-digit following to over 1.8k growing fans on social media—100% organically. The beautiful and supportive Instagram community we built enabled Neha to gain more clients and expand her practice.
