DEFINITION(s)

n. she/her. enfj. ux content designer. wordsmith. product marketer. team player. problem solver. creative leader. globetrotter. eldest daughter energy. proud immigrant.

 
 

What I do

Friends and colleagues call me Mash (pronounced like in mosh-pit). I’m a Manhattan-based UX content designer specializing in human-centered user experience design and strategic copywriting. My values are rooted in the wild notion that it’s the people who make the product. And businesses should revolve around the people they serve.

After graduating from college with a Bachelor’s in Business, concentrating in Marketing, I jumped into the wild world of ad agencies. This is where I’ve built 7 yrs of experience working with a range of clients—from SaaS and fintech to consumer and everything in between—delivering intuitive user experiences and award-winning marketing campaigns.

More recently, I acquired a certification in UX design, a valuable upskill that has tremendously helped shift my perspective to be more holistic and empathetic to the people interacting with my words and designs.

 
 

 
“Design is the intermediary between information and understanding.”
— Richard Grefé
 

My sweet spot is at the intersection of brand storytelling, content strategy, and ethical UX design. I love working with visionary teams who put their users first to deliver experiences that matter while driving real impact.

Outside of my day job at an international marketing agency, you can find me frolicking around New York City, running, reading, documenting the scenery, and planning travels with my partner.

 

Empowering women-owned small businesses

Check out my 5-9 on Instagram
 
“…Here’s the hard part. You must please the customer and you have to do it in a few seconds.” I came across this grand copywriting lesson straight from the pages of Luke Sullivan’s Hey Whipple, Squeeze This. In the b
If there’s one thing I’ve learned in the last few months, it’s this: Ya girl needs to REST in order to function—especially as creatives. Overworking will absolutely lead to burnout…every. single. time. And burnout is
Showing off some Brand Photography & Art Direction work for @belsisjewelry ✨✨✨ The Vibes: Alluring, Bohemian, Spunky Belsi’s jewelry tells the brilliant and resilient stories of Southeast Asia’s bold and inquisitive women. The dis
I lost count on how many times I’ve referenced this quote. At least a couple times a week 🥲 Some clients/business owners truly believe their product is for everyone. It’s not. If I’m not in the market for a watch — no matt
Introducing @shopkhokhar 💅🏾 ✨BRAND REVEAL✨ Hoping to make a real impact in the world of nail health, we crafted an honest message: How many women (and men) are secretly living with nails that have been destroyed by the harsh practices of our b